Social Media Day isn’t a holiday that most workplaces mark on their calendars, but maybe it’s time we change that. While we often have festive lunches for Christmas or cakes for birthdays, many of us skip opportunities to recognise the powerful tools that shape our professional and personal lives every day. For those working in digital marketing, PR, branding, or even sales, social media is more than just fun videos and memes; it’s a core part of your work. So why not give it the spotlight it deserves?
Falling on 30 June 2025, Social Media Day was established to recognise the impact of social platforms on global communication and culture. Whether it’s Instagram stories, TikTok trends, or LinkedIn updates, social media has become a vital connection point between brands and their audiences. Celebrating this day at work offers a chance to have fun, build your internal brand, and create content that reflects your company culture. Best of all, it gives your team a break from the routine while still ticking the marketing box.
1. Host a team dress-up day with a twist
Encourage your colleagues to come dressed as their favourite meme, influencer, or viral moment. Think “Dress like a Reel” or “TikTok Trend Tuesday” (even if it’s Monday). Whether someone comes in a pink blazer à la “Barbiecore” or a whiteboard around their neck like a classic reaction meme, the creativity will spark laughs and content. Make sure to set up a photobooth corner to capture everyone’s look of the day. It’s content gold for both internal newsletters and your Instagram page!
2. Hold a mini content creation challenge
Divide the team into groups and give them 30 to 60 minutes to create a fun, engaging post about your company. It could be a skit, a dance, a how-to video, or even a funny “expectation vs reality” behind-the-scenes clip. Give them access to props, a space to record, and maybe a few stock audio files. Afterwards, watch the videos together, vote on your favourites, and post the best ones with team tags. This not only boosts morale but also creates authentic, people-first content.
3. Set up a content wall
Designate a section of the office as your “Content Wall”, a creative space filled with branded props, colourful backdrops, and prompts like “My first job was…”, “Social media taught me…”, or “What I’d post on my dream vacation.” Employees can take selfies or group shots here throughout the day. The visuals are perfect for Stories and posts, and when you pair it with professional support from Singapore event photography services, your content will look polished without the need for filters.
4. Invite a social media influencer for a lunch talk
Bring in a local content creator or digital strategist to talk about their experience with growing a personal or business brand on social media. This is especially meaningful for junior team members who are curious about strategy, content algorithms, or managing an online persona. After the talk, have a Q&A session and a casual networking lunch where people can take pictures and interact informally. It adds value and visibility to the day’s activities.
5. Create a “Social Media Starter Pack” gift bag
Everyone loves freebies, especially when they’re useful. Assemble small gift bags with items like mini ring lights, phone stands, thumb grips, branded hashtags stickers, and maybe a cheat sheet of top content tips. You can even include QR codes linking to your company’s best-performing posts as inspiration. These starter packs double as both practical swag and content prompts.
6. Plan a social media awards ceremony
Celebrate your team’s funniest posts, most creative reels, or the best LinkedIn article of the year. Create categories like “Caption King/Queen,” “Most Likely to Go Viral,” or “Quietly Crushing It.” Hand out fun certificates or small trophies. Make sure your photo booth is running during the awards – nothing screams ‘we value our people’ like a celebratory snapshot holding a mini trophy and wearing oversized novelty sunglasses.
7. Ask: Is a photo booth or photographer better for events?
When planning your celebration, you might find yourself asking: is a photo booth or photographer better for events? The good news is you don’t have to choose. A great setup will include both. A professional photographer can capture candid team moments and group activities, while a photo booth lets your colleagues let loose and snap their own fun memories with props and custom backgrounds.
8. Make it go live, literally
If your team’s feeling confident, consider going live on Instagram or Facebook for part of the celebration. You could broadcast the award ceremony, give a quick office tour, or do live team interviews. It’s a fun way to show off your office culture and human side, something audiences really respond to these days. Just be sure to have someone on standby to moderate comments and keep things smooth.
9. Wrap up with a highlight reel
After the celebration ends, don’t let the content go to waste. Ask your event photography services provider to help compile a quick highlight reel or carousel of the best photos. You can share this on your social platforms and even use it for internal engagement, like onboarding decks, employer branding slides, or team newsletters. It’s a great way to remind people of the fun they had and to show future hires that you value community and creativity.
Conclusion
Social Media Day might not be a public holiday, but it has the potential to become one of the most anticipated days on your workplace calendar. With the right mix of creativity, team spirit, and quality content, your celebration can be both meaningful and memorable.
Cloud Booth is a premium photo booth and photography company that helps you capture moments in style. Whether you’re planning a big office bash or a small team celebration, our expert team will make sure your event looks amazing both in-person and online.